Clean Beauty Market Overview 2023:
The global clean beauty market size was USD 6 billion in 2022 and is expected to register a robust CAGR of 14.4% during the forecast period. Key factors such as growing awareness about skin health and clean beauty, high focus on personal appearance, rising vegan population and increasing product launches are expected to boost global market growth during the forecast period.
Clean beauty refers to personal care and beauty products that are formulated using ingredients that are safe, non-toxic, and environmentally friendly. It has become one of the most talked-about topics in the beauty and cosmetic industry among beauty and environmental-conscious men and women worldwide.
Clean beauty cosmetic and skincare products are made from organic and natural ingredients and have the least possible impact on the environment. In addition, many clean beauty products are cruelty-free and come in sustainable packaging. These products have transparent labeling and are safe for all body parts. Moisturizers, serums, cleansers, exfoliants, face mist, lip balms, masks, eye creams, and toners are some of the popular clean beauty products that are widely available on online platforms as well as offline stores.
The rising vegan and eco-conscious populace has resulted in increasing popularity of clean beauty products as these consumers are conscious about the ingredients and products they use and its potential impact on the health and environment. Other factors such as rapidly expanding beauty and cosmetics industry, implementation of stringent regulations regarding cleaner standards, high consumer preference for product transparency and traceability, and rising endorsements by social media influencers and celebrities are expected to drive global market growth during the forecast period.
However, these products are costly due to presence of clean and natural ingredients. This can limit the adoption of certain branded clean beauty skincare products in lower-income economies.
Graphical Overview:
Key Takeaways:
Increasing Interest in Overall Health and Wellness:
With changing lifestyle patterns and growing awareness about sustainability, people are steadily becoming aware of the potentially harmful effects of certain chemicals on the body as well as the environment. There has been an increasing interest in overall health and wellness, leading to growing demand for beauty products and solutions with organic and natural ingredients. These factors are expected to boost the global market growth between 2023 and 2032.
Limited Shelf Life and Supply Chain Challenges:
Though the clean beauty market is rapidly expanding, limited shelf life of natural ingredients and challenges in sourcing consistent and high-quality natural ingredients can significantly impact the market’s growth going ahead. In addition, hesitance to buy clean beauty products due to its efficacy and longevity and limited innovations in clean ingredients are other factors expected to hamper the market growth in the coming years.
Market Opportunities:
The global market has been gaining significant momentum as consumers are steadily prioritizing products that are more sustainable, safer, and environmentally friendly. Factors such as high focus on ingredient transparency, sustainability customization, and rising interest in men’s clean beauty is expected to open new avenues to market players and new entrants in the market. These players can use marketing campaigns to reach a broader audience, collaborate with retailers specialized in clean and sustainable products, and invest in research and development activities to develop more effective and safe formulas.
Type Outlook:
The global market is segmented into hair care, face products, skin care, oral care, makeup, and fragrances. The face products segment is expected to register a robust revenue CAGR over the forecast period. This growth can be attributed to high focus on personal appearance, increasing awareness about skincare, increasing preference for toxin-free, skin-friendly, and sustainable face products, and rising investments in R&D investments to develop novel formulations of face creams and moisturizers.
Distribution Channel Outlook:
Based on distribution channels, the global market is segmented into online and retail sales. Among these, the distribution channels segment is expected to account for a significantly larger revenue share during the forecast period. This can be attributed to factors such as rising online sales, increasing number of online retailers, rising availability of various types of clean beauty on online platforms, and high preference for online shopping due to enhanced convenience, easy accessibility to several sites at a time, availability of product information and reviews, customer-friendly policies, and door-step delivery.
Regional Outlook:
North America is expected to account for the largest revenue share between 2023 and 2032 due to rising inclination towards clean beauty, growing demand for natural and organic products, high focus on aesthetic appeal and beauty consciousness among men and women. In addition, high spending capacity, rising trend of online shopping, presence of robust beauty and cosmetic companies, and increasing social media endorsement are expected to drive North America market growth during the forecast period.
Asia Pacific market is expected to register rapid revenue CAGR over the forecast period owing to increasing awareness about clean beauty, high focus on aesthetic appeal and maintaining healthy skin, rising availability of various clean beauty products in offline stores and online platforms, and increasing investments in R&D activities.
Report Coverage:
Report Details |
Outcome |
Base Year for Estimation |
2022 |
Historical Data |
2018-2021 |
Forecast Period |
2023-2032 |
Segments Covered: |
Type, Form, Distribution Channel, End-Use, and Region |
By Type |
Hair Care, Face Products, Skin Care, Oral Care, Makeup, Fragrances |
By Form |
Powder, Liquid, Gel |
By Distribution Channels |
Online Sales, Retail Sales, Others |
By End Use |
Men, Women, Kids |
Regional Scope |
North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
Country Scope |
United States, Canada, Germany, France, UK, Italy, Russia, China, Japan, South Korea, Southeast Asia, India, Mexico, Brazil, Saudi Arabia, UAE, Turkey |
Qualitative Info |
•Value Chain Analysis •Pricing Analysis •Regional Outlook •Market Trends •Market Share Analysis •Competition Analysis •Technological Advancements |
Key Players |
INIKA, Avon, Honest Beauty, ILIA, Zuii Organic, Burt’s Bees, Kjaer Weis, RMS Beauty Lilah b., Juice Beauty, Ere Perez, Mineral Fusion, allure, Vapour, bareMinerals, Bite Beauty, L’Oréal, Unilever, P&G, Estée Lauder, Weleda, Credo Beauty, Others. |
Customization Scope |
10 Hours of Free Customization and Expert Consultation |
Competitive Landscape:
The global Clean Beauty market is extremely competitive, comprising several regional and global level key players. Leading key players are focused on adopting various strategic alliances like mergers and acquisitions, partnerships, joint ventures, collaborations, and product launches to maintain their global position and enhance their product offerings. They are also focused on innovation, and scalability, and are adapting to evolving technology trends and consumer needs.
Some Leading Market Companies Listed in the Report:
- INIKA
- Avon
- Honest Beauty
- ILIA
- Zuii Organic
- Burt’s Bees
- Kjaer Weis
- RMS Beauty Lilah b.
- Juice Beauty
- Ere Perez
- Mineral Fusion
- Allure
- Vapour Beauty
- bareMinerals
- Bite Beauty
- L’Oréal
- Unilever
- P&G
- Estée Lauder
- Weleda
- Credo Beauty
- Others
Clean Beauty Industry Recent Developments:
- In April 2023, Justhuman, a clean beauty brand announced its launch in India and the USA.
- In March 2023, Walmart announced the launch of Clean Beauty, an online shop that offers a wide range of affordable and sustainable clean beauty skincare products.
- In March 2022, Shiseido launched a new clean beauty brand, Ulé. The company aims to expand its skincare beauty segment to 75% of its sales with the launch of this brand.
The global Clean Beauty Market has been segmented based on type, form, distribution channel, end use, and region:
By Type:
- Hair Care
- Face Products
- Skin Care
- Oral Care
- Makeup
- Fragrances
By Form:
By Distribution Channel:
- Online Sales
- Retail Sales
- Others
By End Use:
By Region:
- North America
- Europe
- Germany
- France
- UK
- Italy
- Russia
- Nordic Countries
- Asia Pacific
- China
- Japan
- South Korea
- Southeast Asia
- India
- Australia
- Rest of Asia
- Latin America
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa
- Turkey
- Saudi Arabia
- UAE
- Rest of MEA
Frequently Asked Questions!
The Clean Beauty Market is segmented based on Type, Application, and by region.
- INIKA
- Avon
- Honest Beauty
- ILIA
- Zuii Organic
- Burt’s Bees
- Kjaer Weis
- RMS Beauty Lilah b.
- Juice Beauty
- Ere Perez
- Mineral Fusion
- Allure
- Vapour Beauty
- bareMinerals
- Bite Beauty
- L’Oréal
- Unilever
- P&G
- Estée Lauder
- Weleda
- Credo Beauty
- Others
are the top players in the market.
The Clean Beauty Market report provides global companies with an opportunity to enter new markets, invest in new sectors, analyze consumer reactions, investigate global competition, and ultimately make smart investments.
Factors such as competitive strength and market positioning are key areas considered while selecting top companies to be profiled.
Chapter 1. Methodology and Scope
1.1. Methodology Segmentation & Scope
1.2. Information Procurement
1.2.1. Purchased database
1.2.2. Secondary Sources
1.2.3. Third-party Perspectives
1.2.4. Primary research
1.3. Information Analysis
1.3.1. Data Analysis Models
1.4. Market Formulation & Data Visualization
1.5. Research Scope & Assumptions
Chapter 2. Executive Summary
2.1. Clean Beauty Market- Industry Snapshot, 2018 - 2032
Chapter 3. Clean Beauty Market Variables, Trends & Scope
3.1. Market Size and Growth Prospects, 2024-2032
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint/Challenge Analysis
3.3.3. Market Opportunity Analysis
3.4. Penetration & Growth Prospect Mapping
3.5. Business Environment Analysis Tools
3.5.1. Industry Analysis - Porter's Five Forces Analysis
3.5.2. PEST Analysis
3.5.3. COVID-19 Impact Analysis
Chapter 4. Clean Beauty Market Type Outlook 2024-2032 (USD Million)
Chapter 5. Clean Beauty Market Application Outlook 2024-2032(USD Million)
Chapter 6: Coronavirus Diseases (COVID-19) Impact:
6.1. Introduction
6.2 Current and Future Impact Analysis
6.3 Economic Impact Analysis
6.4 Investment Scenario
Chapter 7. North America Clean Beauty Market Share by Region, 2024 & 2032 (USD Million)
7.1. Market Estimates and Forecast 2024 - 2032 (USD Million)
7.2. Market Estimates and Forecast by Type, 2024-2032 (USD Million)
7.3. Market Estimates and Forecast by Application, 2024-2032 (USD Million)
7.4.1. U.S.
7.4.1.1. Market Estimates and Forecast 2024-2032 (USD Million)
7.4.1.2. Market Estimates and Forecast by Type, 2024-2032 (USD Million)
7.4.1.3 Market Estimates and Forecast by Application, 2024-2032 (USD Million)
7. 4.2. Canada
7. 4.2.1. Market Estimates and Forecast 2024-2032 (USD Million)
7. 4.2.2. Market Estimates and Forecast by Type, 2024-2032 (USD Million)
7. 4.2.3 Market Estimates and Forecast by Application, 2024-2032 (USD Million)
Chapter 8. Europe Clean Beauty Market Share by Region, 2024 & 2032 (USD Million)
8.1. Market Estimates and Forecast 2024 - 2032 (USD Million)
8.2. Market Estimates and Forecast by Type, 2024-2032 (USD Million)
8.3. Market Estimates and Forecast by Application, 2024-2032 (USD Million)
8.4.1. Germany
8.4.1.1. Market Estimates and Forecast 2024-2032 (USD Million)
8.4.1.2. Market Estimates and Forecast by Type, 2024-2032 (USD Million)
8.4.1.3. Market Estimates and Forecast by Application, 2024-2032 (USD Million)
8.4.2. France
8.4.2.1. Market Estimates and Forecast 2024-2032 (USD Million)
8.4.2.3. Market Estimates and Forecast by Type, 2024-2032 (USD Million)
8.4.2.3. Market Estimates and Forecast by Application 2024-2032 (USD Million)
8.4.3. UK
8.4.3.1. Market Estimates and Forecast 2024-2032 (USD Million)
8.4.3.2. Market Estimates and Forecast by Type, 2024-2032 (USD Million)
8.2.3.3. Market Estimates and Forecast by Application 2024-2032 (USD Million)
8.4.4. Italy
8.4.4.1. Market Estimates and Forecast 2024-2032 (USD Million)
8.4.4.2. Market Estimates and Forecast by Type, 2024-2032 (USD Million)
8.4.4.3. Market Estimates and Forecast by Application 2024-2032 (USD Million)
8.4.5. Russia
8.4.5.1. Market Estimates and Forecast 2024-2032 (USD Million)
8.4.5.2. Market Estimates and Forecast by Type, 2024-2032 (USD Million)
8.4.5.3. Market Estimates and Forecast by Application 2024-2032 (USD Million)
8.4.6. Nordic Countries
8.4.6.1. Market Estimates and Forecast 2024-2032 (USD Million)
8.4.6.2. Market Estimates and Forecast by Type, 2024-2032 (USD Million)
8.4.6.3. Market Estimates and Forecast by Application 2024-2032 (USD Million)
8.4.7. Rest of Europe
8.4.7.1. Market Estimates and Forecast 2024-2032 (USD Million)
8.4.7.2. Market Estimates and Forecast by Type, 2024-2032 (USD Million)
8.4.7.3. Market Estimates and Forecast by Application, 2024-2032 (USD Million)
Chapter 9. Asia Pacific Clean Beauty Market Share by Region, 2024 & 2032 (USD Million)
9.1. Market Estimates and Forecast 2024 - 2032 (USD Million)
9.2. Market Estimates and Forecast by Type, 2024-2032 (USD Million)
9.3. Market Estimates and Forecast by Application, 2024-2032 (USD Million)
9.4.1. China
9.4.1.1. Market Estimates and Forecast 2024-2032 (USD Million)
9.4.1.2. Market Estimates and Forecast by Type, 2024-2032 (USD Million)
9.4.1.3. Market Estimates and Forecast by Application, 2024-2032 (USD Million)
9.4.2. Japan
9.4.2.1. Market Estimates and Forecast 2024-2032 (USD Million)
9.4.2.2. Market Estimates and Forecast by Type, 2024-2032 (USD Million)
9.4.2.3. Market Estimates and Forecast by Application, 2024-2032 (USD Million)
9.4.3. South Korea
9.4.3.1. Market Estimates and Forecast 2024-2032 (USD Million)
9.4.3.2. Market Estimates and Forecast by Type, 2024-2032 (USD Million)
9.4.3.3. Market Estimates and Forecast by Application, 2024-2032 (USD Million)
9.4.4. India
9.4.4.1. Market Estimates and Forecast 2024-2032 (USD Million)
9.4.4.2. Market Estimates and Forecast by Type, 2024-2032 (USD Million)
9.4.4.3. Market Estimates and Forecast by Application, 2024-2032 (USD Million)
9.4.5. Australia
9.4.5.1. Market Estimates and Forecast 2024-2032 (USD Million)
9.4.5.2. Market Estimates and Forecast by Type, 2024-2032 (USD Million)
9.4.5.3. Market Estimates and Forecast by Application, 2024-2032 (USD Million)
9.4.6. Rest of Asia Pacific
9.4.6.1. Market Estimates and Forecast 2024-2032 (USD Million)
9.4.6.2. Market Estimates and Forecast by Type, 2024-2032 (USD Million)
9.4.6.3. Market Estimates and Forecast by Application, 2024-2032 (USD Million)
Chapter 10. Latin America Clean Beauty Market Share by Region, 2024 & 2032 (USD Million)
10.1. Market Estimates and Forecast 2024 - 2032 (USD Million)
10.2. Market Estimates and Forecast by Type, 2024-2032 (USD Million)
10.3. Market Estimates and Forecast by Application, 2024-2032 (USD Million)
10.4.1. Mexico
10.4.1.1. Market Estimates and Forecast 2024-2032 (USD Million)
10.4.1.2. Market Estimates and Forecast by Type, 2024-2032 (USD Million)
10.4.1.3. Market Estimates and Forecast by Application, 2024-2032 (USD Million)
10.4.2. Brazil
10.4.2.1. Market Estimates and Forecast 2024-2032 (USD Million)
10.4.2.2 Market Estimates and Forecast by Type, 2024-2032 (USD Million)
10.4.2.3. Market Estimates and Forecast by Application, 2024-2032 (USD Million)
10.4.3 Rest of Latin America
10.4.3.1 Market Estimates and Forecast 2024-2032 (USD Million)
10.4.3.2. Market Estimates and Forecast by Type, 2024-2032 (USD Million)
10.4.3.3. Market Estimates and Forecast by Application, 2024-2032 (USD Million)
Chapter 11. Middle East and Africa Clean Beauty Market Share by Region, 2024 & 2032 (USD Million)
11.1. Market Estimates and Forecast 2024 - 2032 (USD Million)
11.2. Market Estimates and Forecast by Type, 2024-2032 (USD Million)
11.3. Market Estimates and Forecast by Application, 2024-2032 (USD Million
11.4.1 Turkey
11.4.1.1 Market Estimates and Forecast 2024-2032 (USD Million)
11.4.4.2. Market Estimates and Forecast by Type, 2024-2032 (USD Million)
11.4.4.3. Market Estimates and Forecast by Application, 2024-2032 (USD Million)
11.4.2. Saudi Arabia
11.4.2.1. Market Estimates and Forecast 2024-2032 (USD Million)
11.4.2.2 Market Estimates and Forecast by Type, 2024-2032 (USD Million)
11.4.2.3. Market Estimates and Forecast by Application, 2024-2032 (USD Million)
11.4.3 UAE
11.4.3.1. Market Estimates and Forecast 2024-2032 (USD Million)
11.4.3.2. Market Estimates and Forecast by Type, 2024-2032 (USD Million)
11.4.4.1. Market Estimates and Forecast by Application, 2024-2032 (USD Million)
11.4.5. Rest of MEA
11.4.5.1. Market Estimates and Forecast 2024-2032 (USD Million)
11.4.5.2. Market Estimates and Forecast by Type, 2024-2032 (USD Million)
11.4.5.3. Market Estimates and Forecast by Application, 2024-2032 (USD Million)
Chapter 12 Clean Beauty Market Competitive Landscape
- INIKA
- Avon
- Honest Beauty
- ILIA
- Zuii Organic
- Burt’s Bees
- Kjaer Weis
- RMS Beauty Lilah b.
- Juice Beauty
- Ere Perez
- Mineral Fusion
- Allure
- Vapour Beauty
- bareMinerals
- Bite Beauty
- L’Oréal
- Unilever
- P&G
- Estée Lauder
- Weleda
- Credo Beauty
- Others
- INIKA
- Avon
- Honest Beauty
- ILIA
- Zuii Organic
- Burt’s Bees
- Kjaer Weis
- RMS Beauty Lilah b.
- Juice Beauty
- Ere Perez
- Mineral Fusion
- Allure
- Vapour Beauty
- bareMinerals
- Bite Beauty
- L’Oréal
- Unilever
- P&G
- Estée Lauder
- Weleda
- Credo Beauty
- Others