Swimwear Market
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Swimwear Market Size, Share & Analysis By Material (Polyester, Nylon, Spandex, Others), By End-use (Men, Women, Kids), By Distribution Channel (Online, Offline), By Region (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa), and Growth Forecast To 2032
Report ID: RV11469 | Published: Mar 2024 | Historical Period: 2018-2022 | Pages: 210 | Price: $3260| Industry: Consumer Goods
Swimwear Market Overview 2024:
The global swimwear market was USD 39.87 billion in 2023 and is expected to register a rapid revenue CAGR of 4.5% during the forecast period. This growth can be driven by factors such as changing fashion trends, increasing water sports competition including swimming.
Swimming is a relaxing and peaceful form of exercise and has been one of the most popular leisure activities and sports among all age groups. Swimming is said to reduce stress on joints and stimulate the brain to release neurochemicals that make the body feel good. It helps in improving flexibility and cardiovascular fitness.
Swimwear, also known as swimsuits refers to clothing specially designed to be worn while engaging in water-based activities like swimming, beach sports, and sunbathing. It is typically made from lightweight, quick-drying fabrics such as polyester, nylon, or spandex that are functional and more importantly comfortable in aquatic environments.
The swimwear available today comes in a diverse array of styles, patterns, colors, and sizes, catering to different fits and sizing. These are easily available on online stores, sports and athletic stores, departmental stores, or outdoor and adventure retailers.
However, many premium brands have a higher price range compared to local brands. This can limit the adoption among budget-conscious consumers and directly hamper the market growth to a certain extent.
Graphical Overview:
Key Takeaways:
Rising Participation in Water Activities:
The growing popularity of water-based activities such as swimming, surfing, and beach vacations globally has significantly increased the demand for various types of swimwear. Swimwear is no longer confined to the beach or poolside; it has become a fashion statement. This is expected to drive global market growth during the forecast period.
Seasonal Demand and Fit and Sizing Issues:
Swimwear is in high demand during the warmer months and comparatively low in the colder seasons. This seasonal demand can be challenging for swimwear retailers and manufacturers in terms of inventory management and cash flow. Moreover, fit and sizing inconsistencies coupled with inflexible return policies can result in frustration among consumers.
Market Opportunities:
The swimwear market presents numerous opportunities for key players due to changing consumer preferences, technological advancements, and emerging segments within the swimwear industry. Brands can focus on expanding their online presence and leverage digital channels to reach a wider audience. Moreover, they can invest in research and development activities to create swimwear with enhanced features such as quick-drying fabrics, compression technology, and UV protection.
Material Outlook:
The global swimwear market is segmented into polyester, nylon, spandex, and others based on materials. The polyester segment is expected to account for the largest revenue share during the forecast period owing to rising participation in water activities, growing demand for high-quality and durable swimwear, and high preference for synthetic fabric like polyester due to its durability, stretchability, colorfastness, and resistance to wrinkles and shrinking.
Distribution Channel Outlook:
Based on distribution channels, the global market is segmented into online and offline. The online segment is expected to register rapid revenue CAGR between 2024 and 2032. This growth can be attributed to factors such as rising availability of different types of swimwear, high preference for online shopping due to enhanced convenience, wide selection of swimwear options, ease of comparison, and fast delivery.
Regional Outlook:
North America is expected to account for the largest revenue share in the global market during the forecast period owing to increasing participation in swimwear activities, rapid advancements in materials and technology, and rising preference for sustainable swimwear. Other factors such as presence of leading companies, rise of swimwear as fashion apparel in this region, and rising availability of various types of swimwear to cater to diverse body shapes and sizes.
Report Coverage:
| Report Details | Outcome |
| Base Year for Estimation | 2023 |
| Historical Data | 2018-2022 |
| Forecast Period | 2024-2032 |
| Segments Covered: | Material, End-Use, Distribution Channel, and Region |
| By Material | Polyester, Nylon, Spandex, Others |
| By End Use | Men, Women, Kids |
| By Distribution Channel | Online, Offline |
| Regional Scope | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Country Scope | United States, Canada, Germany, France, UK, Italy, Russia, China, Japan, South Korea, Southeast Asia, India, Mexico, Brazil, Saudi Arabia, UAE, Turkey |
| Qualitative Info | •Value Chain Analysis •Pricing Analysis •Regional Outlook •Market Trends •Market Share Analysis •Competition Analysis •Technological Advancements |
| Key Players | American Eagle Outfitters Inc, Arena Spa, DICKS Sporting Goods Inc., Embry Holdings Ltd., Groupe Chantelle, Haddow Group, Hermes International SA, L Space, La Perla Global Management UK Ltd, LVMH Moet Hennessy Louis Vuitton SE, Pentland Brands Ltd., Perry Ellis International Inc., PUMA SE, PVH Corp., Seafolly Holdings Pty. Ltd., Sunsets Inc., Swimwear Anywhere Inc., Urban Outfitters Inc. and Wacoal Holdings Corp. |
| Customization Scope | 10 Hours of Free Customization and Expert Consultation |
Competitive Landscape:
The global swimwear market is extremely competitive, comprising several regional and global level key players. Leading key players are focused on adopting various strategic alliances like mergers and acquisitions, partnerships, joint ventures, collaborations, and product launches to maintain their global position and enhance their product offerings. They are also focused on innovation, and scalability, and are adapting to evolving technology trends and consumer needs.
Some Leading Market Companies Listed in the Report:
- American Eagle Outfitters Inc
- Arena Spa
- DICKS Sporting Goods Inc.
- Embry Holdings Ltd.
- Groupe Chantelle
- Haddow Group
- Hermes International SA
- L Space
- La Perla Global Management UK Ltd.
- LVMH Moet Hennessy Louis Vuitton SE
- Pentland Brands Ltd.
- Perry Ellis International Inc.
- PUMA SE
- PVH Corp.
- Seafolly Holdings Pty. Ltd.
- Sunsets Inc.
- Swimwear Anywhere Inc.
- Urban Outfitters Inc.
- Wacoal Holdings Corp.
Swimwear Industry Recent Developments:
- In February 2024, Vitamin A, a California-based swimwear brand announced the launch of a new swimwear collection made with certified sustainable material.
- In June 2023, Universal Standard announced its entry into the swimwear category including, one-pieces, swim dresses, bikinis, bodysuits, swim shorts along with rashguards.
The global swimwear market has been segmented based on material, end-use, distribution channel, region, and others:
By Material:
- Polyester
- Nylon
- Spandex
- Others
By End Use:
- Men
- Women
- Kids
By Distribution Channel:
- Online
- Offline
By Region:
- North America
- United States
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Russia
- Nordic Countries
- Asia Pacific
- China
- Japan
- South Korea
- Southeast Asia
- India
- Australia
- Rest of Asia
- Latin America
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa
- Turkey
- Saudi Arabia
- UAE
- Rest of MEA
Frequently Asked Questions!
- American Eagle Outfitters Inc
- Arena Spa
- DICKS Sporting Goods Inc.
- Embry Holdings Ltd.
- Groupe Chantelle
- Haddow Group
- Hermes International SA
- L Space
- La Perla Global Management UK Ltd.
- LVMH Moet Hennessy Louis Vuitton SE
- Pentland Brands Ltd.
- Perry Ellis International Inc.
- PUMA SE
- PVH Corp.
- Seafolly Holdings Pty. Ltd.
- Sunsets Inc.
- Swimwear Anywhere Inc.
- Urban Outfitters Inc.
- Wacoal Holdings Corp.
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