Yoga Mat Market
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Yoga Mat Market Size, Share & Analysis By Material (Natural Rubber, Polyvinyl Chloride, Polyurethane, Thermoplastic Elastomer, Others), By Distribution Channel (E-commerce, Supermarkets & Hypermarkets, Specialty Stores), By End-Use (Household, Yoga & Fitness Clubs), By Region (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa), and Growth Forecast To 2032
Report ID: RV204702 | Published: Dec 2023 | Historical Period: 2018-2021 | Pages: 210 | Price: $3260| Industry: Consumer Goods
Yoga Mat Market Overview 2023:
The global yoga mat market size was USD 1,519.2 billion in 2022 and is expected to register a CAGR of 9.3 % during the forecast period. Key factors such as growing awareness about the importance of yoga, increasing incidence of lifestyle disorders, changing lifestyle patterns, and rising number of yoga and fitness studios are expected to drive global market growth during the forecast period.
A yoga mat is a specially designed equipment that provides a stable and comfortable surface for practicing yoga and other fitness routines. These mats are typically made from materials such as natural rubber, polyvinyl chloride (PVC), and thermoplastic elastomer (TPE) and are available in a variety of thicknesses, lengths, and textures that suit the diverse preferences and needs of customers.
The primary purpose of a yoga mat is to create a non-slip surface that provides cushioning for the body during yoga poses, stretches, and meditation. This crucial feature helps prevent accidental slips and injuries, allowing practitioners to concentrate on their practice. Additionally, yoga mats serve several essential functions in a yoga practice, such as providing a hygienic barrier between the floor and the practitioner and ensuring a clean and comfortable surface.
A wide range of yoga mats are now available globally, differentiated by their colors, patterns, and styles. While some are eco-friendly, others are designed to be portable and usable anywhere. Yoga mats are typically characterized by their length of approximately 72 inches and width of approximately 24 inches with wider variations available in the market.
However, growing popularity of yoga has led to an influx of yoga studios, brands, and influencers, resulting in increased competition. This can lead to pricing pressures in differentiating offerings. Moreover, many people especially in remote areas are unaware of the benefits these yoga mats offer. This can cause low adoption of yoga mats in certain areas.
Graphical Overview:
Key Takeaways:
Growing Awareness About the Importance of Yoga:
People across the globe are steadily realizing the importance of yoga to stay calm, fit and healthy and are often engaged in home workouts, online tutorials, and seminars to master the form. These factors have eventually contributed to the increase in demand for yoga mats.
High Cost Due to Fluctuating Rates of Raw Materials:
The yoga mat industry utilizes a variety of raw materials such as PVC, TPE, and PU during the manufacturing processes. However, all these polymers are derived from crude oil. As a result, the industry is directly impacted by fluctuations in crude oil prices, which can negatively affect the entire supply chain of yoga mats. Hence, the instability of raw material prices poses a constraint on the expansion of the yoga mat market.
Market Opportunities:
Numerous government bodies across the globe are encouraging the utilization of eco-friendly components in the manufacturing of yoga mats. This shift in focus by manufacturers to comply with strict government regulations has resulted in a decrease in the use of PVC materials in favor of eco-friendly options such as cotton and jute. Businesses can turn this into an opportunity to increase their customer base in the global yoga mat market.
Material Outlook:
Based on the materials used, the global market is segmented into natural rubber, polyvinyl chloride, polyurethane, and thermoplastic elastomer. Among these, the polyvinyl chloride (PVC) segment is expected to account for the largest revenue share during the forecast period. This can be attributed to higher flexibility, easy wash, durability, and cheap rate.
Distribution Channel Outlook:
The global market is segmented into e-commerce, supermarkets & hypermarkets, and specialty stores based on distribution channels. The e-commerce segment is expected to register a robust revenue CAGR over the forecast period owing to rapidly expanding e-commerce sector, rising number of e-commerce channels and third-party offering various types of yoga mats, and growing preference for online shopping due to enhanced convenience, easy product and price comparison, hustle-free payment and quick delivery.
End- Use Outlook:
Based on end-use, the global market is segmented into households and yoga & fitness clubs. Among these, the personal use segment is expected to account for a significantly larger share during the forecast period owing to increasing focus on personal health and fitness, rising investments in yoga mats among individuals for home workouts, and rising availability of various types of affordable yoga mats for home settings.
Regional Outlook:
North America is expected to account for the largest revenue share during the forecast period owing to factors such as high consumer spending on yoga products, a huge market, and the availability of high infrastructure. These factors have increased the demand for yoga mats across the locality thus encouraging businesses to increase production and launch innovative products.
Report Coverage:
| Report Details | Outcome |
| Base Year for Estimation | 2022 |
| Historical Data | 2018-2021 |
| Forecast Period | 2023-2032 |
| Segments Covered | Material, Distribution Channel, End-Use and Region |
| By Material | Natural Rubber, Polyvinyl Chloride, Polyurethane, Thermoplastic Elastomer, Others |
| By Distribution Channel | E-commerce, Supermarkets & Hypermarkets, Specialty Stores |
| By End Use | Household, Yoga & Fitness Clubs |
| Regional Scope | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Country Scope | United States, Canada, Germany, France, UK, Italy, Russia, China, Japan, South Korea, Southeast Asia, India, Mexico, Brazil, Saudi Arabia, UAE, Turkey |
| Qualitative Info | •Value Chain Analysis •Pricing Analysis •Regional Outlook •Market Trends •Market Share Analysis •Competition Analysis •Technological Advancements |
| Key Players | Lululemon, Manduka PROlite, Jade Yoga, Hugger Mugger Para rubber, PrAna Revolutionary, Gaiam, Easyoga, HATHA YOGA, Kharma Khare, Hosa Group, Yogabum, Aerolite, Aurorae, Barefoot Yoga |
| Customization Scope | 10 Hours of Free Customization and Expert Consultation |
Competitive Landscape:
The global yoga mat market is extremely competitive, comprising several key regional and global players. Leading key players are focused on adopting various strategic alliances like mergers and acquisitions, partnerships, joint ventures, collaborations, and product launches to maintain their global position and enhance their product offerings. They are also focused on innovation, and scalability, adapting to evolving technology trends and consumer needs.
Some Leading Market Companies Listed in the Report:
- Lululemon
- Manduka PROlite
- Jade Yoga
- Hugger Mugger Para rubber
- PrAna Revolutionary
- Gaiam, Easyoga
- HATHAYOGA
- Kharma Khare
- Hosa Group
- Yogabum
- Aerolite
- Aurorae
- Barefoot Yoga
Yoga Mat Industry Recent Developments:
- In June 2023, the Khadi Commission launched Khadi Yoga Mat which is environmentally friendly and flexible for all kinds of yogaasanas in India.
- In July 2023, Aman ventured into promoting and providing customers with their new collection Aman Essential Yoga, which utilizes natural and sustainable sources of cork for the composition of the material used.
The global yoga mat market has been segmented based on materials, distribution channel, end-use, and region:
By Materials:
- Natural Rubber
- Polyvinyl Chloride
- Polyurethane
- Thermoplastic Elastomer
- Others
By Distribution Channel:
- E-commerce
- Supermarkets & Hypermarkets
- Specialty Stores
By End Use:
- Household
- Yoga & Fitness Clubs
By Region:
- North America
- United States
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Russia
- Nordic Countries
- Asia Pacific
- China
- Japan
- South Korea
- Southeast Asia
- India
- Australia
- Rest of Asia
- Latin America
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa
- Turkey
- Saudi Arabia
- UAE
- Rest of MEA
Frequently Asked Questions!
- Lululemon
- Manduka PROlite
- Jade Yoga
- Hugger Mugger Para rubber
- PrAna Revolutionary
- Gaiam, Easyoga
- HATHAYOGA
- Kharma Khare
- Hosa Group
- Yogabum
- Aerolite
- Aurorae
- Barefoot Yoga
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